Blog post written for spottydog communications. View the original here.
With the social and content landscape constantly changing, it’s never been so important to get hands on with video. The demand for video from our clients has hugely increased, reflecting digital marketing trends, so we’ve utilised our in-house content team to produce all kinds of video content this year. From vlogging and micro-vlogging on the go, to producing high quality films, we’ve discovered lots of ways to make sure our video content is Oscar worthy!
Tell a story
As with all forms of communication, we believe the story is the most important thing. No matter whether you’re creating a vlog about a bar opening or an internal employee video on the benefits of a certain career path, the story is important as it’s what ultimately compels the audience to engage with the content and drives click-throughs. Storyboarding will not only help you get your story together but can also be a great starting point for planning what shots you need to film.
Plan, plan, plan
Chances are, when it comes to filming, you’ll have a finite amount of time to capture what you need – and nothing’s worse than getting down to editing and realising you’re missing a shot of that key speaker your client wanted to highlight or an establishing cutaway shot! Stop that from happening by planning out every shot you need within your storyboard and using it as a bit of a checklist on the day.
Know what to leave on the cutting room floor
You might be proud of every shot you’ve filmed, and you might think everything your interviews said was fantastic – but how much of it is reallyserving the video? Think about your audience and consider the story you’re telling them, as well as what you want them to do once they’ve viewed the video. Remember that – especially when it comes to social media – the average consumer’s attention span is pretty short! Is your content truly worth the longer runtime, or should you get snipping?
Keep up with trends
Video trends online change all the time, and while some videos don’t need to be trend-led, it’s definitely worth thinking about where you’re uploading to and who will be consuming the content when making stylistic decisions that may be outdated or unsuitable for your audience. For instance, when it comes to social media, videos rarely play with sound when the user is scrolling through their feed, so do you need to include captions to grab their attention?
We’ve had a blast working on a huge variety of video content for our clients this year, and we’re really looking forward to seeing where 2018 takes the content team! Check out more of our video content to see if we can help you with any projects next year!